E-Media and e-Commerce

This Segment covers all internet-based channels, including web and mobile - whether this is the provision of digital marketing services, the design of web sites, the supply of e-commerce solutions, the development, configuration and delivery of web content management systems, social media and web 2.0 technologies, or the provision of web hosting services and solutions.

Segment Specialisms

• Digital Marketing 

• Web Design and Development

• Web Content Management Solutions

• e-Commerce Solutions 

DIGITAL MARKETING 

This specialism focuses on the provision to customers of services (using ethical techniques) to plan, execute, measure and analyse digital marketing campaigns, including email and viral marketing, search engine marketing, online advertising and affiliate marketing, social media marketing.

WEB DESIGN AND DEVELOPMENT

This specialism focuses on the design, development, delivery and support of web sites, either using design tools to create brochure sites or using third party or bespoke content management systems, in conjunction as required with database development and systems integration services. This covers the full range of websites, whether for business, information, learning, entertainment or social purposes. This specialism includes added value graphic design, animation, video, sound and editorial services. It also includes the review of the Customer’s business and marketing strategy, definition of the outcomes and benefits to be achieved, information architecture of a customer's web presence - defining the mission and vision of the site, analysing audiences and scenarios, determining what content and functionality the site will contain and specifying how users will find information in the site by defining its organisation, navigation, labelling, and search systems.

WEB CONTENT MANGEMENT SOLUTIONS

This specialism focuses on configuring and implementing software systems for Web Content Management, whether bespoke, packaged or Open Source, used to create, edit, manage, and publish content for the internet, intranet and extranet, where website design services are not provided. This specialism also includes companies implementing toolsets that facilitate the corporate use of Web 2.0 and social media applications such as podcasts, blogs, wiki, RSS, mashups, forums, message boards, video publishing, e-Learning, social media / network and 3D / virtual world; also internet applications for mobile platforms. Services will be provided for business analysis, planning, specification, configuration of application solutions, project management, installation and training, as well as ongoing support and maintenance of the software and any required database configuration and systems integration services.

e-COMMERCE Solutions

This specialism focuses on implementing e-commerce and transaction processing platforms, whether bespoke, packaged or Open Source, to support the secure buying and selling of products or services over the Internet and other computer networks, including online shopping and e-procurement applications. Solutions are implemented via integration within a customer's web infrastructure or provided on Software as a Service (SaaS) basis. This specialism would include security considerations such as SSL / HTTPS. Also included are any required database development and systems integration services.