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Most companies want to buy solutions to a problem, rather than a technology. If Accredit UK makes suppliers sell solutions it could be extremely important. Jim Norton, Institute of Directors |
Applicants
Get The Most Out Of Certification | How To Get The Most Out Of Certification |
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As an Accredit UK Certified company you have proven that you have robust and credible business processes in place and signed up to continually improve your business year on year. So you've improved the business internally, now you have to tell everyone about it and make it count! Purchasers should be tripping over themselves to work with you rather than a non-Accredit UK Certified company - but they have to know about you first. So how are you going to get your message across? Simply follow our 7 points below, and you will be well on your way to reaping the rewards you deserve! 1. Use the Segment specific Accredit UK Certified logoGet the logo on the front page of your website and hyperlink it back to the Accredit UK website. Add the logo to your next batch of business cards and any marketing collateral you have printed. 2. Tell all your existing customersAchieving certification is a great reason to get in touch with all your clients on your books. You've just got recognition for being a great company, and you're only going to get better. Why wouldn't they consider spending more with you? 3. Educate potential customersBeing an Accredit UK Certified company is something to be proud of, and it will make purchasers sit up and listen. Tell all current and potential clients about your achievement and it might just be what helps to close that bit of business. Don't be afraid to use the Application pack to your advantage - it certainly looks impressive! Write an Executive Summary to be included in all Tender Documents that outlines what the Accredit UK mark means both to you as a company and to them as a purchaser. 4. Actively promote your achievement through social mediaWant to drive more traffic to your site and publicise the fact that you have just achieved Certification? Use your blogs, Twitter, Linked In, Facebook pages and every other platform available to you to shout about your achievement. This will get picked up and passed on to a huge audience - so link back to your site (specifically the section about achieving Accredit UK Certification). 5. Write to local websitesLocal websites, including the regional BBC pages are always keen to hear good news stories for their business sections. What better way to promote your company than through the BBC? This is a great free way to increase your brand awareness within the local and national market. Not sure what to write? Read the next point. 6. Use the Accredit UK Press Release TemplateAccredit UK have created a sample Press Release template that can be quickly tailored to your company and be sent out to all PR contacts you have. Add your company logo and quotes from your Accredit UK Assessor to give the press release the real weight it deserves. 7. Tell any umbrella organisations you are associated withIf you are a member of the FSB, Chamber of Commerce or similar organisation why not tell them about your success too! Your Regional Development Agency and local Business Link would also be keen to hear of your success and the benefits that Accredit UK have had on your business.
Be proud of what you have achieved and make the most of it! Use all the tools available to you to really make sure that you do stand out from the crowd! Any good news stories that you have as a company, whether it's new business won, partnerships created etc do let Accredit UK know and we will do our bit to help by promoting on our website, blog and twitter.
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